How would you, as a Millennial, who has practically grown up with technology and social media, convince someone in a different generation that social media can be effective (if employed properly) to their business?
Social media can be effective to a company in many ways. I see it as this way, social media is a FREE outlet to reach out to customers about anything related to the company. An easy way to put it for those who may not be involved or aware of what social media has to offer, it is basically seen as free advertising. However, social media has more to offer than just advertising. Social media allows for connections between the audience and public and the company/client. It also allows for feedback about anything related to the company. Personal customer feedback or personal experience can be very helpful when developing a product, campaign, or brand. Social media is an outlet that is expanding everyday with new sites and better developement of online media. There are so many social media sites like Facebook, Twitter, Pinterest, Youtube, WordPress and the list goes on. Companies can now reach a whole new means of communication with the help of the development of social media. The best part about it is the fact social media is free and easy to use. Some companies have now realize how important social media is and how much it has changed what they do that hiring a social media team is key aspect of their company. To sum it up, social media cannot hurt a company if it is handled properly, it can only help. Social media is free, fun, and a fast way to communicate to the public!